VEREA hair color is a Korean permanent cream dye that is rinsed out after one to two minutes instead of the usual thirty to forty. It is made by Dr.BOM in Korea, its 1-minute coloring technology is registered as a patent in Korea and the United States, and the same cream has been exported for years as an OEM product — sold in market after market under other companies’ brand names. VEREA is that product wearing its own.
The name
VEREA joins VER, Latin for spring, with KOREA: “spring from Korea”. The brand story and the product proposition point the same way — a fresh start that does not cost you an afternoon.
How the product works
Two components, one comb. Part 1 is the color cream (60g), Part 2 is the developer (60g). They are squeezed side by side onto the applicator comb in a one-to-one ratio, like two lines of toothpaste, and combed through the hair, where they meet and react on the strand. There is no bowl and no brush.
Then the part that defines the brand: you wait one minute, and rinse. A conventional permanent color asks for thirty to forty.
The cream does not drip, which is what makes the whole thing work outside a salon chair — the color stays where it was combed rather than running while it develops.
Key facts
- Processing time: 1 to 2 minutes, then rinse.
- 1-minute coloring technology patented in Korea and in the United States.
- Ammonia free. MIT, CMIT, benzophenone, triclosan and six heavy metals (lead, arsenic, mercury, antimony, cadmium, nickel) excluded.
- Panthenol, Ceramide NP and Allantoin included to care for scalp and hair.
- Non-drip cream texture, designed for self-coloring at home.
- Kit: color cream 60g, developer 60g, applicator comb, gloves, shoulder cape, instruction leaflet.
- Made in Korea by Dr.BOM.
The ten shades
The range is deliberately split by purpose rather than by fashion. Five shades are built for gray coverage: 1N Natural Black, a deep black; 3N Dark Brown, which keeps the complexion looking clear; 4N Natural Brown, the calm tone-down; 5N Choco Brown, fresh but natural; and 5R Red Brown, the more refined, elegant option.
Five are fashion shades: 7N Light Brown, 7B Orange Brown, 8B Milk Brown, 9G Natural Blond and 9RG Light Blond.
Between them, the two halves of the range address the two segments that carry most of the volume in most markets — the customer covering grey, and the customer changing their look. For a private label or OEM programme, the shade line-up, the numbering and the names can all be reworked.
Why the ammonia-free formula matters here specifically
Every fast product invites the same suspicion: that speed was bought with harshness. VEREA answers it in the formula rather than in the copy. Ammonia — the source of the smell most people associate with hair dye — is not used. Panthenol, Ceramide NP and Allantoin, ingredients shoppers recognise from skincare, are in the cream to look after the scalp and the hair fibre.
None of which removes the need for care. A patch test is required 48 hours before coloring, every time, and reactions vary from person to person. That instruction belongs on the pack and in any marketing a partner builds.
The OEM history is the point
Most brands have to prove that their product can be manufactured reliably at volume. VEREA starts from the other end. This cream has been produced for years as an OEM product for partners who put their own names on it and their own reputations behind it, in markets around the world.
For a buyer, that history is the reference. It means the formula, the fill, the pack and the shipping have all been done repeatedly for people who were paying close attention. It is also why the private label route is straightforward here: putting a partner’s brand on this cream is the normal way the factory has always worked, not a new capability.
How VEREA is available
Three routes, all through the manufacturer: exclusive distribution of VEREA as VEREA in your territory; private label, with the same patented cream under your brand; or OEM development, where formula, shades, packaging and kit are built to your specification in Korea.
The full product brief, the shade chart and the partnership routes are on the VEREA site. Samples and product documentation for your market’s registration process come with the first conversation.
Talk to VEREA about distribution, private label or OEM
VEREA Premium 1 Minute Hair Color Cream is made in Korea by Dr.BOM and is open to distribution, private label and OEM partnerships. Tell us your market and the volume you have in mind and we will come back with samples, product documentation and terms.
- WhatsApp: +82-10-7670-2903
- Phone: +82-10-7670-2903
- Product and partnership overview: verea.rebom.click